![]() Then, in 1978, followed the Air sole – an air-filled pod in the midsole designed to absorb impact. Taking it off to the garage to experiment, he ruined the waffle iron but eventually created the waffle sole, still in use today. In 1970, Bowerman – while trying to devise a way of improving traction on newly designed track surfaces – caught side of the family waffle iron. We're expecting to see a similar offer this year, so make sure to check out our Nike Black Friday sale page as we'll be bringing you all the essential info you need ahead of the event on 24 November. Pssst – want to know how you can bag yourself a new pair of Nike running shoes for less? Last Black Friday, Nike dropped a discount code for members which got them 25% off everything on the site. Keep scrolling to read more about the standout features of each of them. Our choices include the brand’s latest innovations and flagship models, shoes for trail runners, beginners and overpronators. Here are our picks of the best Nike running shoes, listed by type of run or runner.Īll of the shoes have been tested, with feedback from RW editors and our team of wear testers. The first official Bowerman-engineered design was the 1967 Cortez, which featured a full-length foam midsole – displaying the kind of innovation that has become the brand’s hallmark ever since. Bowerman had long been tinkering with the designs of his athlete's shoes in an attempt to get the edge on their rivals. When the relationship with the Japanese company became tricker, they started to develop their very own running shoe designs. In 1964, he partnered with his former coach at the University of Oregon, Bill Bowerman, and Blue Ribbon Sports, the precursor to Nike, was born. When Phil Knight decided to start importing Japanese Onitsuka shoes (a company that later become known as Asics) in the early 1960s, he did so with a loan from his dad and out of the back of his car. Now that Nike is a global powerhouse, involved in virtually every sport, it's easy to forget that they started out as a running shoe company.
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